Splice - VP of Product Design.
The Splice mission is to empower all audio creators to realize their creative potential and share it with the world
Build the team. Launch a Platform. Grow the business.
At Splice, I was a member of the company and product leadership teams. Responsible for leading, growing and mentoring the design team with a healthy dose of innovation experimentation, and continuous discovery.
Accomplishments at Splice
Growing and mentoring a scalable design team
Working with my partner, the VP of Product, I executed a plan that scaled the design team and introduced a career ladder that included design director and principal designer paths.
Introduced design directors to provide in-the-moment guidance and career growth to ICs
Established design ceremonies to improve communication and involve our cross-functional partners and leadership
Stabilized an at-risk design team and created a culture of psychological safety
Establishing a UX research practice
Getting ongoing quick access to members was always a desire, but with so many musicians in the company, it was often over looked. We wanted to create a recurring time to talk to our users. Working with the Product team, we built a beta testers program and created a monthly expectation of design research. Members can book time with users through Slack and talk about anything from observation sessions to usability — expectations were set that they'd see unpolished work in progress.
Increased designer's access to members
Enabled continuous discovery
Enabled continuous experimentation
Allowed ongoing knowledge sharing across all designers
oh, nice.
Launched Splice Skills unlocking opportunities to connect our users with our artists.
Launched Splice’s first 1st party plugins
2021, Splice closed $55 million series D.
